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We're here to help.<\/strong><\/h3><p>Turning Tide is a cause-led clothing brand built around one simple belief: small actions add up. Every design we make, every purchase you make, every conversation it starts \u2014 that's the tide turning.<\/p><hr \/><h3><strong>Why we exist<\/strong><\/h3><p>The world needs more than awareness. It needs action \u2014 on animal welfare, on the environment, on human rights. We wanted to create something that makes it easier to wear your values, support the causes that matter, and be part of a wider movement.<\/p><p>So we built Turning Tide: ethical clothing designed around the causes, not the other way around.<\/p><hr \/><h3><strong>Who we are<\/strong><\/h3><p>We're a small family who moved to Cornwall over a decade ago \u2014 Annette, Kioko &amp; Miyuki \u2014 brought together by shared values around how we treat animals, the planet, and each other.<\/p><p>Cornwall shapes us. The coastline, the tides, the sense that nature is always right there \u2014 it's in the DNA of this brand, from the colours we use to the causes we champion.<\/p><hr \/><h3><strong>How it works<\/strong><\/h3><p>Every Turning Tide product is made to order \u2014 no overstock, no waste. We use organic materials, water-based inks, and plastic-free packaging.<\/p><p>And we give back with every single item sold:<\/p><ul><li><p>\ud83d\udc3e <strong>Animals<\/strong> \u2014 welfare, protection, rights<\/p><\/li><li><p>\ud83c\udf0d <strong>Planet<\/strong> \u2014 environment, ocean, climate<\/p><\/li><li><p>\ud83e\udd1d <strong>Humans<\/strong> \u2014 human rights, community, equality<\/p><p><\/p><\/li><\/ul><p><em>\"We're a small independent brand, so we keep our giving real and honest. \u00a31 from every item sold goes directly to causes across animals, planet and people \u2014 and that grows as we do.\"<\/em><\/p><hr \/><h3><strong>Every wave matters.<\/strong><\/h3>"},"borderRadius":{"id":131444308,"value":"#{text.border.radius}"},"textColor":{"id":131444309,"value":"#{text.color}"},"backgroundColour":{"id":131444310,"value":"#0000"},"truncateHeight":{"id":131444311,"value":null},"padding":{"id":131444313,"value":"6"},"fullWidth":{"id":131444314,"value":"0"},"fullBackgroundColor":{"id":131444315,"value":"#{text.fullBackground.color}"},"published":{"id":131444316,"value":"1"},"conditions":{"id":131444317,"value":"[]"},"template":{"id":131552954,"value":"text"}}},{"id":5194667,"type":"banner","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"type":{"id":131444318,"value":"standard"},"title":{"id":131444319,"value":null},"copy":{"id":131444320,"value":null},"titleColor":{"id":131444321,"value":"#{banner.title.color}"},"titleBackground":{"id":131444322,"value":"#{banner.title.background.color}"},"copyColor":{"id":131444323,"value":"#{banner.copy.color}"},"copyBackground":{"id":131444324,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":131444325,"value":"95%"},"textShadow":{"id":131444326,"value":"#{banner.text.shadow}"},"borderRadius":{"id":131444327,"value":"0px"},"buttonBorderRadius":{"id":131444328,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":131444329,"value":"#{button.primary.color}"},"buttonStyle":{"id":131444330,"value":"secondary"},"buttonSize":{"id":131444331,"value":"standard"},"overlayOpacity":{"id":131444332,"value":"0"},"overlayColourStart":{"id":131444333,"value":"#000000"},"overlayColourEnd":{"id":131444334,"value":"#000000"},"overlayDirection":{"id":131444335,"value":"90"},"image":{"id":131444336,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/jjsodwmkvz28pkklkptofrcdh2gf6tpr01lucrttuwuyferf.jpeg.jpg?w=auto&h=auto&fy=0.5980623743097\",\"alt\":\"\"}"},"video":{"id":131444337,"value":null},"videoThumbnail":{"id":131444338,"value":null},"media":{"id":131444339,"value":"image"},"align":{"id":131444340,"value":"center"},"verticalAlignment":{"id":131444341,"value":"center"},"font":{"id":131444342,"value":"#{heading1.font}"},"actions":{"id":131444343,"value":"[{\"text\":\"\",\"href\":\"\"},{\"text\":\"\",\"href\":\"\"}]"},"template":{"id":131444344,"value":"banner"},"padding":{"id":131444345,"value":"0"},"fullWidth":{"id":131444346,"value":"1"},"fullBackgroundColor":{"id":131444347,"value":"#{banner.fullBackground.color}"},"published":{"id":131444348,"value":"1"},"conditions":{"id":131444349,"value":"[]"}}},{"id":5194668,"type":"quote","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"padding":{"id":131444350,"value":"6"},"quote":{"id":131444351,"value":"You chose something beautiful. 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